Here’s an oldie but still a goodie: the SWOT analysis.

• Strengths - e.g. a unique product/service, special features, fast delivery, specialist knowledge
• Weaknesses - e.g. not an established brand, lack of experience, limited distribution network
• Opportunities - e.g. competitor gone bust or had poor reviews, niche market, new technology
• Threats - e.g. emergence of new competitor, new regulations, substitute products available

On our travels around the Web, we see the same common (and easily fixed) mistakes time and time again. Over the next few weeks we’re going to keep adding to the list, so keep checking back. Have you seen any of these, or maybe you’ve come across something that really bugs you about websites - if so, tell us about it.

We might even get around to putting the full list into a PDF for download, if enough people are interested.

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